Business & Marketing
Calculators.
Revenue, marketing ROI, SaaS metrics, and HR — every number your business needs to grow. Pricing, profitability, customer economics, SaaS KPIs, and the payroll math that determines whether the next hire pays for itself. The numbers behind every operating decision — modeled, not guessed.
- You're setting a price, model, or commission and want the math behind your margin.
- You're tracking customer cost vs lifetime value and need a defensible LTV/CAC ratio.
- You're sizing a SaaS hire or runway question for an investor conversation.
Pick by what you're deciding
The same pages, grouped by the question you're trying to answer.
Pricing & profitability
Margin, markup, break-even units, and the discounting math that actually preserves contribution.
Customer economics (CAC / LTV / ROAS)
What you spend to acquire a customer, what they're worth, and the marketing payback that proves it.
SaaS metrics & runway
MRR, churn, NRR, burn rate, and the unit-economics framework investors actually ask about.
Operations, hiring & payroll
AR days, inventory turnover, employee cost, and the contractor-vs-employee tradeoff.
Sales & Revenue
8 toolsMarkup, margin, discounts, and break-even — the four numbers that define every pricing decision.
Markup
Cost-to-price markup percentage with profit analysis.
Margin
Gross and net profit margin from revenue and costs.
Discount
Sale price, savings amount, and stacked discount math.
Break-Even
Units and revenue needed to cover all costs.
Pricing Strategy Calculator
Compare cost-plus, value-based, and competitive pricing to find the optimal price point.
Sales Commission
Flat, tiered, and quota-based commission with annual OTE projector.
GMV Calculator
Gross merchandise value, take-rate revenue, and growth projections for marketplaces.
Product Launch Revenue Forecast
Forecast Year 1–3 revenue, customers, and gross profit from market size and penetration rate. Model break-even month and cash runway.
Marketing Metrics
16 toolsCPM, CAC, ROAS, LTV, conversion rate, A/B test significance, email growth, social media ROI, social ads ROI, influencer marketing ROI, content marketing ROI, and Google Ads ROI — measure what you spend to acquire customers and what they're worth.
CPM
Cost per thousand impressions across ad platforms.
CAC
Customer acquisition cost by channel and campaign.
ROAS
Return on ad spend with platform benchmarks.
LTV
Customer lifetime value with retention modeling.
QR Code
Generate styled QR codes for any URL or text.
Conversion Rate
CVR analysis, A/B testing, and funnel optimization.
Email List Growth
Subscriber growth rate, churn, and revenue projection.
Social Media ROI
Platform ROI, CPL, engagement rate, and campaign planner.
A/B Test Significance
P-value, z-score, sample size, and test duration for split tests.
Influencer Marketing ROI
CPE, EMV, revenue, and ROI for influencer campaigns by platform.
Social Ads ROI
Project impressions, clicks, conversions, and ROAS from budget, CPM, CTR, and CVR.
Content Marketing ROI
Measure organic traffic value, lead attribution, and compounding content ROI vs. PPC.
Google Ads ROI
PPC ROI, ROAS, break-even CVR, and cost per conversion from CPC data.
Email Marketing ROI
ROI from campaign spend, open rate, CTR, and revenue per subscriber.
Referral Program ROI
ROI and payback period for referral and word-of-mouth programs.
SaaS Metrics
12 toolsMRR, churn, NRR, runway, and valuation — the metrics investors and operators track obsessively.
SaaS LTV
Lifetime value with LTV:CAC ratio analysis.
CAC Calculator
Acquisition cost with payback period.
Churn Rate
Customer and revenue churn with net retention.
MRR & ARR
Monthly and annual recurring revenue by tier.
Startup Runway
Months of cash at current burn rate.
Quick Ratio
SaaS growth efficiency — gains vs losses.
NRR Calculator
Net revenue retention with expansion modeling.
Startup Valuation
Revenue multiple, ARR multiple, and DCF.
Ad Revenue
Website ad earnings from RPM and pageviews.
Burn Rate
Monthly cash burn by expense category.
Unit Economics Dashboard
LTV, CAC, payback, magic number & Rule of 40 in one view.
Customer Retention Rate
Retention rate, churn rate, and cohort survival analysis for subscription businesses.
Operations
10 toolsDate math for business — count working days, exclude holidays, and plan project timelines.
Business Days
Working days between dates with holiday exclusions.
Franchise Cost Calculator
Total investment, ongoing fees, and break-even timeline for franchise ownership.
Inventory Reorder Point
Optimal reorder point, safety stock, and economic order quantity.
Buy vs Lease Equipment
Total cost comparison of buying versus leasing business equipment.
Market Size Calculator
Calculate TAM, SAM, and SOM to size your total addressable market.
Accounts Receivable Days
DSO, AR aging analysis, and cash improvement scenarios.
Business Valuation Calculator
EBITDA, revenue, DCF, and asset-based methods with industry multiples.
Invoice Factoring Calculator
Net proceeds, effective APR, and break-even analysis for factoring your receivables.
Payback Period Calculator
Simple and discounted payback period for capital investments and projects.
Working Capital Calculator
Current ratio, quick ratio, and working capital needs for business liquidity.
HR & Payroll
9 toolsPayroll, total employee cost, severance, workers comp, freelance rates, and the contractor-vs-employee decision.
Payroll Calculator
Net take-home pay with federal, state, and FICA.
Employee Cost
True cost of a hire — salary, benefits, and overhead.
Severance Pay
Weeks of pay by tenure with benefits continuation.
Workers Comp Rate
Premium estimate by class code, EMR, and state.
Freelance Rate
Hourly rate to hit income target with SE tax.
Contractor vs Employee
Total cost comparison with tax and benefits delta.
Employee Turnover Cost
Calculate the true cost of employee attrition and build the ROI case for retention programs.
Training ROI
ROI on employee training with payback period analysis.
Cost Per Hire
Full recruiting cost — internal, agency, and onboarding.
Frequently asked questions
Which calculators do I need to run a P&L review?
Margin + Break-Even + Burn Rate + Runway give you the contribution-margin and time-to-zero picture. Add CAC and LTV for unit-economics health. The Business Metrics Fundamentals guide explains how the five numbers connect.
What's the difference between CAC and SaaS CAC payback?
CAC is the dollars spent to acquire one new customer (marketing + sales / new customers). SaaS CAC payback is the number of months of gross profit that customer must generate before they pay back the CAC. Healthy SaaS payback is <12 months.
Are the payroll calculators US-only?
The federal Payroll Tax calculator is US-only (FICA, FUTA, federal withholding). The Employee Cost and Contractor vs Employee calculators expose the underlying tax-rate inputs so you can model any jurisdiction.
Do these tools handle multi-currency?
Most accept currency-agnostic inputs (you choose the currency on entry). The Currency Converter on the Daily Life hub handles live cross-rates if you need to translate between two currencies first.